2014 Guar Gum Report: INDIA

indiaTHL Special Report

JULY 2014

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Market-Leading Insights into the global Guar Gum situation>>

Industry Cycle

JULY UPDATE: Significant drop forecast for 2014 harvest

The complex nature of the guar gum industry in India warrants close monitoring of the market at all times. The industry is starting 2014 with a strong stock of guar seeds, ample processing capacity to produce guar gum, and steady global demand. Despite these positive market fundamentals, the guar industry in India remains exposed to price volatility because of potential impact from additional market factors. These factors, which are mainly specific to India, have the potential to disrupt the guar market.

The opaque nature of guar gum’s supply chain in India demands continuous, close monitoring of developments on the ground to better predict pricing and supply trends as 2014 season unfolds. While prices look stable at this juncture, there are several unknowns that could have a significant impact to the stability of the guar market. These include:

  • Will the nexus between influential traders and processors once again influence guar gum prices this year?
  • Will the Indian regulator, Future Markets Commission (FMC) allow futures trading of guar on Indian commodity exchange?
  • Does FMC have the mandate and ability to check insider trading, cartelization and price manipulation if guar gets relisted on the commodities exchange?
  • Is the government contemplating policy changes for guar gum?
  • Are there any socio-political-security trends that have the potential to impact the movement of freight from guar gum processors to the export ports in India?
  • What will happen if export-ports encounter labor issues or greater capacity constraints or a major security breach takes place?
  • What is the current sentiment of the farmers? Will they once again prefer growing guar over other competing crops in larger numbers?


IN THIS LATEST JULY 2014 REPORT, the research team at Three Headed Lion reviews the current pricing and supply trends by evaluating key underlying market fundamentals.

The report also provides:

  • dashboards to show how market fundamentals are performing
  • uncovers the Guar Gum supply chain by revealing the opaque elements in each step from farm-to-export and presents a deep analysis of the guar gum industry in India by assessing each element of the supply chain- farmers, traders, guar gum processors and logistic infrastructure.
  • reveals new developments on the ground, , with key insights from industry leaders and participants
  • an overview of the current state of the Indian Guar Gum market
  • in-depth review of critical factors impacting the supply and price of Guar Gum
  • current sentiment of key stakeholders - farmers, traders, processors, and logistics operators
  • an outline of historical trends and a forecast for 2014
  • an assessment of the current state of the guar industry lifecycle in India
  • market fundamentals dashboards by each supply chain element
  • insights from interviews with key administrators, government officials, farmers, traders, processors and logistics operators
  • expert recommendations for Guar Gum buyers
  • detailed charts and graphs on pricing trends and production yields
  • a comprehensive directory of India’s Guar Gum processors
  • a comprehensive directory of India’s Guar Gum warehouses
  • a comprehensive directory of India’s Guar Gum quality assurance consultants

Who should use this report?
Business and financial planners, Business Unit heads, Purchasing managers, logistic managers, Equity researchers, Hedge Fund managers, Investors, Market researchers, and others interested in guar or guar gum.


77 pages, 32 charts, 7 tables, 2 directories,
with deep industry insights and buyer recommendations



A list of stakeholders interviewed by THL research team to collect primary data and information include:

  • 1000+ farmers across 32 guar producing districts in the states of Rajasthan, Haryana, Gujarat and Punjab
  • CEOs of seven leading guar gum producing companies in Rajasthan, Haryana and Gujarat
  • Minister of Agriculture, Rajasthan
  • Minister of Industries, Rajasthan
  • Minister of Agriculture, Haryana
  • Minister of Industries, Haryana
  • President, All India Guar Gum Manufacturers Association
  • 20+ traders across Rajasthan and Haryana
  • Director, Department of Agriculture, Punjab
  • Director, Department of Agriculture, Gujarat
  • Deputy Director, Department of Agriculture, Gujarat
  • Sr. Agriculture Scientist and guar specialist, Rajasthan
  • Director, Agriculture Research Institute, Haryana
  • Deputy Director, Department of Agriculture Department, Rajasthan
  • Ex-Seed Corporation Chairman and Farmer, Birwar, Rajasthan
  • Deputy Director, Port Authority, Gujarat
  • Director, Indian Meteorological Department, Delhi
  • Director, Indian Meteorological Department, Rajasthan

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THL strives to:

  • Provide sound and timely expert analysis & judgment on developments and issues that impact India and the global economy.
  • Offer robust understanding of India’s risk environment through political, economic and societal lenses.
  • Drill down policy level/regulatory changes to reveal its impacts on sectors, companies & people with varying degrees of purchasing power.
  • Unearth what’s trending in India (not on Twitter), but in its buoyant emerging market at macro, commodity and micro levels.
  • Provide comprehensive market intelligence and  micro level data on key sectors.
  • Objectively assess the effectiveness of citizen-centric government programs and initiatives.

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“We are expecting prices for guar to increase if monsoon fails this year.”
Guar Broker, Jodhpur, Rajasthan (June 1, 2014)

“We are concerned about the delay in monsoon, time is running out for us...”
Rao Umrao, Farmer, Haryana
(June 27, 2014)

“I am planning to include other crops this season. Last two years I have mainly focused on growing guar. But low returns from guar last year has prompted me to include other crops for sowing this season.”
Ram Avatar, Bikaner, Rajasthan
(June 16, 2014)

“"There is good availability of guar in the local markets due to very good production last year.”
Trader, Rajasthan.
(January 20, 2014)

“I have not yet sold my stock from last year, waiting for prices to increase...things don't look promising at this point. I am not sure how much guar I will grow in the next season.”
Pradeep Kumar, Farmer, Haryana.
(January 15, 2014)

“I am not sure if I would go for guar next season. Prices are currently depressed, if they don't pick up in next 3-4 months, I may not go for guar.”
Rameshwar Verma, Farmer, Hanumangarh, Rajasthan.
(January 11, 2014)

“Guar production last year was excellent. But there is definitely less interest in guar at the moment. Farmers are not very optimistics because of the low prices.”
Official in Agriculture Department, Banswada, Gujarat.
(January 12, 2014)

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